→ BetterTallow

2025 

Brief: Launch a women’s luxury hand soap (beef tallow + manuka honey) at the intersection of luxury x holistic wellness—built for NY/LA tastemakers (23–35) and aspirational 50s–60s, with a path to mass retail. Deliverables: Brand identity direction + launch shoot art direction + palette + 2 social franchises (+ mainstream evolution).

Role: Creative Strategist + Brand Designer
Skills: Strategic positioning + reframing, Insight development, Brand world-building, Go-to-market strategy.